Business was very encouraging and soon the fruit was exported overseas.

In 2004 Pitaberry Sdn Bhd was greatly encouraged to expand the market opportunities based on the tremendous response to the fruit, by introducing Pitaya Fruit based products such as :

Pitaya Fruits Juice

1. Pitaberry’s mission is to be the preferred pitaya fruit juice producer and distributor in Malaysia;
2. to position it’s brand as the best natural tasting fruit drink in the market; and
3. to create awareness among the consumers on the taste of a pitaya fruit.